Peter Arnell, a powerhouse in the world of branding and design, has helped shape some of the most iconic brands globally, from DKNY to Pepsi. In an engaging interview with George Wayne for Park Magazine, Arnell offers a rare glimpse into his creative philosophy, career highlights, and personal journey.

Set against the backdrop of Manhattan’s Casa Cipriani, the conversation explores Arnell’s innovative projects, including his recent work on the ambitious Fontainebleau Las Vegas. He also shares reflections on his relationships with cultural icons like Muhammad Ali and discusses how these connections have influenced his approach to storytelling in branding.

The dialogue doesn’t shy away from personal challenges either, as Arnell recounts his recovery from a life-changing accident and how it reinforced his commitment to his craft. With insights on creativity, resilience, and authenticity, this feature offers valuable lessons for anyone passionate about design and marketing.

To dive deeper into Arnell’s visionary world, check out the full interview in Park Magazine.