Peter Arnell, Creative Director and Director 

Throughout his forty-plus-year career, Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most well-known brands. His unique interdisciplinary approach to brand building unites graphic design, industrial design, automotive design, architecture, photography, filmmaking and more to produce holistic solutions that drive enduring brand value creation.

A prolific photographer and filmmaker, Arnell’s work has been described as “revolutionary, brash and brilliant” by Vogue and “powerful, exceptional, and propelling” by André Leon Talley. i-D Magazine calls him “a guru and a genius” while Newsweek has declared him “one of the great brand impresarios of our age.” Martha Stewart lauds “few of us do as much in a lifetime as Peter can do in a decade,” and Advertising Age has proclaimed that “Arnell can help us build the next generation.”

Arnell’s Director’s Reel includes vignettes from some of his most iconic commercial films created for some of the world’s most influential brands, including: Chanel, Samsung, Reebok, GNC, Blackberry, Tommy Hilfiger, Donna Karan, DKNY, Sobe Lifewater and more.